SEO Roundup

SEO Weekly Roundup-December 03, 2018-December 09, 2018

If you worry too much about the URLs of your posts and pages, Google veteran John Muller advises you otherwise.

Replying a recently asked query from a Twitter user about the total length of the URL and use of keywords, Mueller tweeted, “I wouldn’t worry about keywords or words in a URL. In many cases, URLs aren’t seen by users anyway.”

We already know that use of keywords in URLs is a very small ranking factor as it was already mentioned by Mueller in 2016. Once, again we would like to point out that quality content is the only prevailing SEO factor you need to care about.

Structured Data For Question & Answer Pages In Google

google-q-and-a-snippets

A major update of this week, Google announced that it has introduced a new supported structured data format the Q&A pages. It is a reworked design for the question and answer format snippets carousel that you see presently in Google search results. The new design allows you to slide through answers to questions from Q&A pages.

It is not a new addition and had been around for a year now, but Google has now published official structured data markup for it.

You can know everything about the new markup here.

According to the official statement:

Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by zero or more answers to the question. For content that represents a question and its answers, you can mark up your data with the schema.org QAPage, Question, and Answer types.

Properly marked up pages are eligible to have a rich result displayed on the search results page. This rich treatment helps your site reach the right users on Search.

This is designed for social news sites, expert forums, and help and support message boards are all examples of this pattern.

Google To Shut Down Some Old Search Console Reports

Google announced that on December 13, 2018 it will be removing many old search console reports. These reports are already replaced by the new Google Search Console reports.

The reports that will be going away include:

  •     Search Analytics
  •     Manual Actions
  •     Links to Your Site
  •     Internal Links
  •     Mobile Usability
  •     Index Status

There will be some more removals from the Search Console like the Sitemap report in the future.

 

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SEO Roundup

SeoEaze’s Monthly SEO Roundup-November 2018

SeoEazeMonthlySEO Roundup Nov 2018

Earlier in the month of November there were a series of small updates that might have been the successor of the Google ‘Medic’ algorithm update. But Google clearly stated in one of its tweets that small updates are continuously made to the Algorithms to ensure best search experience.

In the middle of the month Google introduced web.dev online tool. You can use this tool to measure SEO of your sites. The tool is said to be an instrumental addition to the suite of already massive tool kit available for webmasters to make their websites SEO friendly.

According to Google, “With actionable guidance and analysis, web.dev helps developers like you learn and apply the web’s modern capabilities to your own sites and apps.”

We published the details of the tool in this post.

Accelerated Mobile Pages were a focus this month with Google introducing a development in AMP results. With this update Google has started showing Publishers URL instead of cached Google search results URL. For now, this functionality is available on all modern browsers and mobiles.

Know more about this update here.

Even one of the Googlers by the name of Dong-Hwi Lee posted a rather large FAQ list in the Google Webmaster Forum addressing the questions related to search engine indexing and AMP.

In terms of user experience update Google introduced Double Carousel View in Google Top Stories for some users. Another experimental feature, it is available only for mobile users. It looks like this:

Some webmasters were concerned over the pushing down of the search results with this feature. However, as the update is implemented only for top stories it should really not be a concern.

Moving on, late in November Google’s John Mueller revealed that redirected pages are not indexed by Google.

Here’s what John tweeted:

This should be a no brainer for most of you as it does not make any sense to index redirect pages as they offer no search value or information. Not only Google but Bing also follow the same procedure.

Also, during one of the discussions with webmasters on Twitter, John Mueller said it is not necessary that you cannot rank in Google if you spam your websites by mistake. He tweeted, “Usually we’re just ranking them because of other factors – getting one thing wrong doesn’t mean you’ll never show up in search.”

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SEO Roundup

SEO Eaze Weekly SEO Roundup November 26, 2018 – December 03, 2018

SEO WEEKLY roundup december 03, 2018

The New Year clock has started ticking with December marking the end of 2018. From SEO’s perspective, this year had a lot to offer in terms of smarter search engines, changing the scene of digital marketing and evolving social media channels.

Now, this is time for yet another weekly SEO roundup to catch up with all new that has happened in the past week.

Google Posts Large AMP Indexing FAQs

For a better understanding of the AMP, a Googler, Dong-Hwi Lee has posted a rather large FAQ list in the Google Webmaster Forum addressing the questions related to search engine indexing and AMP.

We recommend everyone interested in SEO to go through the questionnaire and understand how AMP can be an important integration to your overall website improvement. The post answers all the major FAQs like:

In general, how long does it take for AMP pages to be indexed and served from Search?

Is indexing different by page type – i.e. home page vs. product detail page?

What is the impact of AMP on ranking?

Why do two results appear (AMP and non-AMP) when I search?

Should I tag my AMP pages any differently in this scenario? Desktop site (www), mobile site (m.) and AMP pages (on m.) when AMP points to m. and m. to AMP.

Is AMP crawling coming off my crawl budget?

You can get answers to a lot of your AMP related questions directly or indirectly going through this FAQ post.

Bing Search Spam Fighter

Next update comes from Microsoft-backed search engine giant Bing. Frédéric Dubut, a Bing spam fighter who also works on search quality and safety at Bing tweeted, “I always find it fascinating to hear the “reality check” from SEO folks.”

He was actually referring to the, “particularly the small things where the systems and algorithms that we implemented don’t necessarily behave exactly as we think they do.”

He backed his statement with two examples:

(1)    implicit local (triggering local intent without “near me”) fails 50% of the time

(2)    robots.txt parsing is not 100% consistent across all the tools.

Google Tests Dropping The Knowledge Panel

google-knowledge-panel-test-missing

The almighty knowledge panel that we see on the right side of search results is seen disappearing for some searchers. In a recent Google Web Search Help forum, the search giant confirmed testing SERPs without a knowledge panel.

Andy B. from Google wrote “want to confirm that what you are seeing is an experiment. We’re always testing new ways to improve the Search experience for users, and one of the ways we achieve this is by experimenting with different methods.” He also asked users to leave feedback if they don’t like this test. He said, “please leave in-product feedback at the bottom of your Search results page to share your thoughts.”

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SEO Roundup

SEO Eaze Weekly Roundup: November 20, 2018 to November 26, 2018

SEO WEEKLY roundup

The first week after the Thanksgiving and holiday mood is all set in. For SEOs all across the globe it is the time to work towards driving more sales to ecommerce during the festive spirit.

Last week was quite complacent with no big revelations from Google or any other search engine. That being said, some users saw the Double Carousel View in Google Top Stories. This is an experimental feature that we suppose will be fully implemented after successful testing.

Available only for mobile users, you usually see top stories in Google in a single row that you can flip through. But here’s how the two-row carousel view looks like in Google top stories interface.google-double-top-stories-carousel-front-1542975423

Of course, some of you might be troubles with pushing down of the search results but for this type of query is ok to have online newspaper like design.

Moving on in a new revelation by Google’s John Mueller that:

Redirected pages are not indexed by Google

Probably most of you already know this for a fact but John Mueller made is straight clear for someone in doubt that redirected pages are not indexed by Google. So if you direct a page A to another page B, no content on page A will be indexed instead Googlebot will skip page A and hop directly to page B.

Here’s what John tweeted:

Not only Google but Bing also follow the same procedure.

Up next is a revelation that even if you spam your website by mistake you still can rank in Google. Tweeting on the concern, Google’s John Mueller said, “Usually we’re just ranking them because of other factors – getting one thing wrong doesn’t mean you’ll never show up in search.”

It means if you are reinforcing SEO of your website positively even when there is some spamming like keyword stuffing by mistake, you still can rank in Google. John replied for a query where someone complained that one of the websites doing a lot of keyword stuffing still ranks well in Google. John added to his reply that lots of sites get things wrong but they are still helpful.

 

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SEO Roundup

SEO Eaze Weekly SEO Roundup: November 12, 2018-November 19, 2018

SEO WEEKLY roundup

On November 16th there were signs of an early Google algorithm update that can be leading to a bigger change.

There was some chatter on several web forums and the update clues were also picked by some of the online tracking tools. Some people reported that the update is only affecting websites in the United Kingdom.

This is super early to make an assumption it can be a major update or just regular blip. Moving on to the biggest update this week for webmasters all over the globe:

Google Introduces web.dev To Measure Site SEO

The search engine giant has introduced the web.dev domain that offers you various website reporting tools to make you understand how well your web sites are keeping up with the best practices. According to Google, “With actionable guidance and analysis, web.dev helps developers like you learn and apply the web’s modern capabilities to your own sites and apps.”

We plugged in our website into the tool and you can see the results across performance, best practices, accessibility and SEO.

web.dev tool

Go ahead and evaluate your website at https://web.dev.

Google starts showing publisher URLs for AMP results

As many web publishers had complained about the cache URL showed on the AMP pages by Google, finally the search engine has come around and posted a demo of showing Publishers URL instead of cached Google search results URL.

Still the functionality only works in some modern web solutions and browsers like it only works for Chrome version 71 or higher and only on mobiles.

Here is how it looks:

You can try it yourself using a technology called the signed HTTP exhanges that transforms AMP URLs t the publisher domain. You have to use Chrome version 71 or higher for this to work. You can also check it on a mobile device or tablet as the URLs are transformed by default on these devices.

It’s a limited solution but for sure it is a step forward for greater good.

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